AdTech / Business Development / Partnerships

For founders and leadership teams on AdTech growth, commercial strategy, market entry and platform partnerships.

Chief Business Development Officer · AdQuantum · LimassolMail to s@adquantum.com is a personal request, not the AdQuantum mailbox.

ADTECH  ✳  BUSINESS DEVELOPMENT  ✳  STRATEGIC PARTNERSHIPS  ✳  INTERNATIONAL GROWTH  ✳  ADTECH  ✳  BUSINESS DEVELOPMENT  ✳  STRATEGIC PARTNERSHIPS  ✳  INTERNATIONAL GROWTH  ✳  

THE WORK
BEHIND
THE TITLE.

I'm Sergey Sukhov. I work at the intersection of advertising technology, commercial strategy and international partnerships.

The practice is performance marketing and mobile user acquisition across the US, EMEA and other markets: platform partnerships with TikTok, X/Twitter and Meta, for app-first brands. I lead business development at AdQuantum in Limassol and advise founders through TRMNL4.

The Google mark is the AdWords platform from a support centre in the BBDO Worldwide Network, not a staff role.

16+ YEARS.
BUILT ACROSS
PLATFORMS.

AdQuantum

Jan 2024–present · Chief Business Development Officer · Limassol
Global business development, platform partnerships and commercial models: post-payment, risk-based pricing and revenue share.

TRMNL4

Mar 2026–present · Mentor & Growth Advisor
Growth strategy, go-to-market, monetisation and founder advisory.

Aleph Group

Jan 2023–Dec 2023 · TikTok Partnerships, Eastern Europe & Cyprus
Started a relocated TikTok business from scratch. Multiplier growth on the book of business, with a team of 10+ across two offices.

TikTok

Nov 2021–Dec 2022 · Account Lead, Eastern Europe & Cyprus
Triple-digit revenue growth from current advertisers. First SDK and CPP beta launch in Eastern Europe, on the top two clients.

Aleph Group

Dec 2019–Nov 2021 · Twitter Account Lead, CIS & Cyprus
Key agency and advertiser partnerships. Campaigns with monthly budgets of $500K+.

OnAir Digital

Jun 2018–Nov 2019 · Chief Business Development Officer · Hong Kong
Business development, commercial operations, CRM and retention systems.

Clickadu

Jul 2016–Jun 2018 · Head of CPA · Czechia
Acquisition across CPA, CPI and CPL, with budgets of more than $350K a month.

VK

Mar 2012–Jul 2016 · Global Key Account Manager · Israel
Agency partnerships across myTarget, VK, OK and My World, including commercial incentives.

BBDO Worldwide Network

Mar 2010–Mar 2012 · Account Relationship Manager
AdWords support centre in the BBDO Worldwide Network. Client development and campaign optimisation on the Google advertising platform.

WHERE
STRATEGY
MEETS EXECUTION.

01 / TIKTOK

Eastern Europe & Cyprus.

TaskGrow revenue from the largest advertisers in the region.

DoneLed the top two clients with a cross-functional team of 10+, and launched TikTok's SDK and CPP betas in Eastern Europe for the first time.

ResultTriple-digit revenue growth from current advertisers. In 2022 Eastern Europe was positioned as a growth market among TikTok's global markets.

02 / TWITTER / X

CIS & Cyprus.

TaskHold the agency and advertiser relationship for Twitter.

DoneRan brand and performance campaigns, including Large Customer Solutions flights, tracked with Salesforce and brand-lift studies.

ResultMonthly budgets of $500K+.

03 / ALEPH

TikTok, from scratch.

TaskOpen a relocated TikTok direction for Cyprus and Eastern Europe.

DoneBuilt that direction from scratch and led acquisition with a team of 10+ across two offices.

ResultMultiplier growth on the book of business.

Selected work and responsibilities based on my professional profile. Client-specific results are shared only where disclosure is appropriate.

LET'S
SOLVE
THE HARD
PART.

I advise founders and leadership teams on AdTech growth, commercial strategy, market entry and advertising platform partnerships.

Available for selected paid consulting engagements, strategic advisory and project-based work, subject to availability and potential conflicts of interest.

DISCUSS AN ENGAGEMENT ↗

Mail to s@adquantum.com is a personal request, not the AdQuantum mailbox.

GOOD
PARTNERSHIPS
MOVE
BUSINESSES.

THINKING
OUT LOUD.

LinkedInPart 1: Your new paywall converts better. Do customers know what they bought?

ALL INSIGHTS ↗

Sergey Sukhov | AdTech Executive & Strategic Advisor